Portrait of Thibaud Hermet

Paris, France

Thibaud Hermet

Fashion 👔 Cinema 🎞️ Digital Culture 🐸 Father of 2 👧🏼🧒🏼

Thibaud is a Paris-based marketer, currently leading consumer marketing at Ledger. He grew up moving between entertainment and luxury — home entertainment at Warner Bros. and Sony Pictures, paid social for LVMH's maisons at Wavemaker — before crypto pulled him in. Away from the desk, he's just as much a content creator as anything else: he shares fashion, cinema and everyday Paris life with his community on Instagram, trades crypto and builds NFT collections as CryptoTibo, and produces deep house and techno as Kobolt9. He's also a father of two.

The person & the content creator

Life outside the office

With a growing community of 15K on Instagram, Thibaud shares the lighter side of the story — fashion, food, travel and everyday life in and around Paris. Less polished than a portfolio, more honest than a résumé.

15K Follow on Instagram

Career

Timeline

Apr 2025 — Present

Senior Marketing Consumer Services

Ledger

Product, performance & partner marketing across Ledger's Web3 & crypto strategy.

May 2022 — Feb 2025

Performance Manager, Social & Search

Mediabrands — for Ledger & Nike

Led performance marketing across social and search channels for two global accounts.

Oct 2023 — Dec 2024

Member

NFT Factory

Active in Paris' Web3 & NFT community hub during the space's formative years.

Jan 2020 — May 2022

Paid Social Manager & Senior Trader — LVMH

Wavemaker

Led paid social strategy and trading for LVMH maisons including Givenchy Beauty, Berluti, Dom Pérignon, Guerlain, Loewe, FRED, Bvlgari & Patou.

Mar 2017 — Jul 2018

Product Manager, Home Entertainment

Sony Pictures Entertainment

Managed new releases & catalog for Home Entertainment.

Dec 2015 — Dec 2016

Product Manager, US Home Entertainment

Warner Bros.

Drove new releases across US theatrical & home entertainment (movies & TV series).

Feb 2015 — Jul 2015

Assistant Product Manager, Home Entertainment

Sony Pictures Entertainment

Supported new releases & catalog planning for movies and TV series.

Aug 2013 — Aug 2014

Digital Trade Marketing Assistant, France & Benelux

Warner Bros.

Supported digital trade marketing across the France & Benelux region.

Jul 2012 — Dec 2012

Sales Assistant, Xbox & Games

Microsoft France

Retail sales & marketing division, Xbox & Games.

Education

Studied at

NEOMA Business School

Master's, Marketing — 2011–2015

Maastricht University

School of Business & Economics — Master's, Marketing, 2014–2015

Beyond the day job

Two other lives